Dick Snyder was the head of Simon
& Schuster, the giant publishing house. He pushed the company to higher
and higher earnings, and in that regard he was extremely successful. However,
for years he was unable to keep himself from degrading and humiliating employees.
Viacom eventually
bought Simon & Schuster, and Frank Biondi, Viacom's CEO, fired Snyder. In explaining
to an interviewer why he had done so, he said that Snyder was not a team player.
What if Snyder had been able to double S&S's business? Biondi replied that he
still would have axed him.
Snyder lacked what author Daniel Goleman terms "emotional intelligence" (EQ)-the
power not only to control emotions but also to perceive them. EQ has five dimensions:
knowing one's emotions and controlling them, recognizing emotions in others
(empathy) and controlling them, and self-motivation. Goleman contends that incompetence
as a manager is most likely a lack of EQ rather than IQ. EQ skills are essential
in managing conflict. People who lack emotional intelligence, especially empathy
or the ability to see life from another person's perspective, are more likely
to be causes of conflict rather than managers of conflict.
SOURCES: A. Farnham, "Are You Smart Enough to Keep Your Job?"
Fortune, January
15, 1996, 34-48; and D. Goleman, Emotional Intelligence (New York: Bantam Books,
1995).
SCIENTIFIC
FOUNDATION
Structured Conflict in Groups Can Have Positive
Effects
Many groups experience cognitive conflict as members try to reach solutions
to complex problems. Some group decision-making techniques provide a forum for
this conflict, while others are more unstructured. In dialectical inquiry, the
group is divided into two subgroups that debate each other until both groups
agree on a solution. In the consensus method, participants are told to treat
conflict as a positive part of decision making and to try to reach consensus
rather than to make a hasty decision by voting, flipping coins, or by using
other simple techniques. Thus dialectical inquiry is a more structured way of
introducing conflict into the decision-making process. In this study it was
predicted that dialectical inquiry would strengthen group consensus, increase
individuals' commitment to the group's decision, and increase members' satisfaction
with the group.
Thirty-eight four-person groups of undergraduate business students participated
in the study during their senior-level capstone course. The student groups were
asked to work on a case exercise that involved a realistic managerial scenario.
Their tasks were to develop solutions to the case. Nineteen of the groups used
the consensus method and nineteen used the dialectical inquiry method. Assignments
to groups and to decision-making methods were made randomly.
The results supported the hypotheses. Group consensus on the decision, individual
acceptance of the decision, and member satisfaction with the group were higher
in the dialectical inquiry groups than in the consensus groups. It seems that
providing a structured way of introducing conflict in a group can have positive
results. Acceptance of solutions, commitment to them, and member satisfaction
can contribute to the long-term effectiveness of the group. The downside is
that the dialectical inquiry method, because it is more structured, is more
complicated and may be met with less enthusiasm by group members.
SOURCE:
R. L. Priem, D. A. Harrison, and N. K. Muir, "Structured Conflict and Consensus
Outcomes in Group Decision Making," Journal of Management 21 (1995): 691-710.
ORGANIZATIONAL
REALITY
Employee-Owners
with No Voice Stir Things Up at Kiwi
Kiwi International Airlines
was started in 1992 when Robert Iverson and some of his fellow pilots pooled
their money following the collapse of Eastern Airlines. Employee ownership was
the theme of the venture. Pilots and other highly paid employees had to invest
$50,000 and other employees had to invest $5,000. Customer service was great-pilots
helped clean the planes, and employees volunteered to work at half pay to help
the airline survive the fare wars. The company won top honors in quality surveys.
Kiwi is no longer one big happy family. Robert Iverson, along with several of
his top executives, was dismissed and escorted out the door in the "Groundhog
Day Massacre." A $24 million loss in 1994 almost led to bankruptcy. Since then,
Kiwi has gone through four top executives in a single year. What caused the
problems?
Many feel that conflict over employee ownership is the root of the problems.
Although the company is 100 percent employee-owned, workers have no voice. Kiwi's
founders gave all the decision-making power to seven pilot-directors in a "voting
trust." These seven people control virtually everything the airline does. Employees
who were forced to invest in the company felt that their investments entitled
them to equal say in running the company. Many employees ignored the directives
of management. Pilots refused to fly charter trips, and flight attendants refused
to make promotional announcements. Meetings at Kiwi dragged on for hours because
every "owner" wanted to have a say. Employees gave free tickets to charities
without permission. Former CEO Iverson has said, "One of the stupidest things
I ever did was call everybody owners . . . an owner is somebody who thinks he
can exercise gratuitous control."
Kiwi is starved for capital and is struggling to gain momentum. A new CEO, the
fourth in a year, was hired from outside the company. Jerry Murphy intends to
instill a new degree of discipline at Kiwi. "I think one needs to recognize
that this company is employee-run, but you need to run it as a business . .
. I don't care who owns it. A line needs to be drawn." It remains to be seen
whether drawing the line will save the airline.
SOURCES:
A. Bryant, "One Big Happy Family No Longer," New York Times, March 22, 1995,
D1-2; C. Quintanilla, "Kiwi's Pilots are Bailing Out of the Company Cockpit,"
Wall Street Journal, September 19, 1995, B4-3. Reprinted with permission of
The Wall Street Journal,
© 1995 Dow Jones & Company. All Rights Reserved.
Copyright © 2000 South-Western College Publishing. All
Rights Reserved.